Swipe Left on Swipe Culture…
Let’s be honest dating apps have turned finding love into a game where most of us are playing, but nobody’s really winning.
You swipe left on someone decent just because of a gym selfie. You swipe right on someone attractive, only to be greeted with “yo.” That’s it. That’s the message. It's shallow, it’s exhausting, and it’s definitely not built for real connection.
Since Hinge launched back in 2012, the dating app world has exploded. Now we have Tinder, Bumble, and dozens of others each with its own gimmick, but still stuck in the same loop: upload your best pics (I’m terrible at this, by the way no six-pack abs here), write a quick bio, set your distance preferences, and swipe your life away.
Bumble puts women in charge of the first message but let’s be real, it’s still all about appearances. Tinder? It’s a chaotic mix of hookups, bots, scams, and the occasional lucky match. Hinge tries to be the thoughtful one with its prompts and conversation starters, but you’re still one awkward message away from being ghosted or blocked forever.
Just last week, I overheard a coworker complaining about Hinge. “You say one wrong thing,” she said, “and it’s over. You’re blocked. No explanation, no second chance.” That’s modern dating for you: a lot of swiping, very little substance.
Now, to be fair, not all app experiences are disasters. Some people find love, friends, or at least a good story. The industry isn’t dying it’s just shifting. Fast. And users are shifting too.
In a world that’s constantly moving, one thing hasn’t changed: people still want real chemistry. The spark. The fire. More than ever, people are craving something meaningful. They want to break out of their so-called "comfort zones" which, let’s face it, are usually just the familiar zones and meet people in a way that feels authentic, exciting, and maybe even a little unexpected.
That’s exactly why we created IGNIS.
IGNIS isn’t just another dating app. It’s a whole new kind of social dating experience app. We ditched the swipe and built something better something real. We match you based on you: your personality, your lifestyle, your passions, and even your food preferences.
Yes, your food preferences because what you eat says more about you than you might think. Your culture, your habits, your rhythm of life, even your current phase in life. We evolve, and so does how we eat, drink, socialize, and connect. And we think your match should reflect all of that.
IGNIS uses that rich, personal data to bring you highly compatible matches and then it invites you to meet in real life at curated, unforgettable events. No awkward texting marathons, no a room of full singles in a bar. No ghosting. Just a real vibe, real activities and experience together in real time.
So, where are you with your dating app experience?
Still stuck in swipe mode? Or ready to try something different something designed to spark real connection!?
💌The Story Behind Ignis
We start Ignis because something is missing not just in dating apps, but in how people actually connect. Especially in big, beautiful, sometimes overwhelming cities like London.
I met my future wife at a cooking class. I was the chef. She walked in, smiling.
We chopped, stirred, laughed, and flirted over the stove. No bios. No filters. No pressure. Just food, people, and the kind of spark that doesn’t come from a screen.
I’d tried the apps. Swiped. Waited. Wondered.
They made me feel like a product. Too average. Not “hot enough.”
Just another profile in an endless scroll, and we do not talk about those awkward first date that you need to have always a friend call as exit strategy.
And I know I wasn’t alone.
Friends and people around me especially those who were shy, quirky, or just real felt stuck.
Meet new people, a mission. Find love, impossible. Connect with someone for real, it is a mission impossible!
Dating had become a game with no winners or an interview where people check the box, not a genuine conversation to know each other.
Because let’s be honest: swipe culture sucks.
That night I meet my fiancé stuck with me. Then with her everything changed!!!
I realized something: this is how connection should begin in a low pressure environment, just a look, a connection, chemistry in an offline setting, as we used to do before.
Then at the UNI during a business project have been asked to come up with an original idea, and that feeling was still there.
So we started to built Ignis.
Not another dating app packed with ghosted chats, fake profiles and half-written bios.
But something real. Fun. Delicious.
A space where connection starts online in a different way, no more swipe, no small talks, more around you not others. And why not…connect you in person, over shared experiences that awaken all the senses.
👩🍳 Cooking classes where you connect side by side no pressure, no posing, just presence, fun and chemistry.
🍸 Cocktail mixology nights where shaking, sipping, and laughing set the tone, and who knows maybe a cheeky look.
🍷 Wine & food tastings that spark conversation, culture, travel, curiosity over every bite and pour.
💬 A thoughtful compatibility quiz to match people with purpose, interest, lifestyle and hobbies.
🎴 A playful card-flip discovery experience because meeting someone should feel exciting, not exhausting.
Because love deserves more than a match.
It deserves a moment.
A laugh over a spilled drink.
A glance across the prep table.
A toast that turns into a real conversation.
Ignis is a slow-down, look-up, lean-in kind of space.
Where your personality matters more than your profile pic.
Where connection grows through doing, not just talking.
Food, drink, and shared creation have always brought people together.
They’re collaborative, sensory, sometimes chaotic just like love.
If Ignis want people find that spark, their half apple through a spoon, a shaker, or a shared glass of wine then we’re doing something right.
❤️ Let’s cook up something real together.